BeOn The Court (BTC) represents a basketball lifestyle through inspiring youth to be academically and athletically ready to compete at the next level of basketball and life.

BTC was established by Camayan Bell in 2019 at the age of 16 while entering his sophomore year of high school. He knew that excelling at both academics and training would open more opportunities On and BeOn the Court. Camayan’s love for the basketball and shopping is how the designs for Excel at Both, Ball & Books and Verified Athlete were born.